Customer Examples Sales SEM 
Both Sides of the Table
JANUARY 19, 2015
Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). Take for example, an eCommerce company. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. But think of this.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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InfoChachkie
OCTOBER 13, 2009
Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing.
Both Sides of the Table
APRIL 4, 2011
4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. Customer Acquisition. How many through SEM? That’s not acceptable. Is it 4/1,000?
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold.
Both Sides of the Table
JULY 14, 2010
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Let me give you an example. But the counter case is equally ineffective.
Startup Professionals Musings
MARCH 16, 2014
In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Marty Zwilling.
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