Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions.

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Sales Slides Startup Custom 367

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Custom Customer Technical Review Examples 123

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

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Custom Customer Marketing Content 127

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. You know exactly when you want to sell to this customer and presumably it’s this quarter! Unique Selling Proposition.

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Custom Customer Marketing Newsletter 324

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

socalTECH

MAY 16, 2019

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

Sales 133

Sales Startup Software Marketing 133

Tech.Co

APRIL 20, 2020

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. We loved Wix's simplicity and its excellent customer support and help center. per month.

Pricing 138

Pricing Sales Template Technical Review 138

Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

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Custom Customer Course Email 120

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

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Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Custom 84

Custom Customer Company Companies 84

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

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Custom Customer Social Media Startup 94

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Custom 314

Berkonomics

FEBRUARY 9, 2023

Here’s a striking example. The most striking example was the one hundred million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. But I learned it again and again in my various business lives. Offering too little in an acquisition to satisfy the seller?

Pricing 156

Pricing Sales Examples Tool 156

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Even businesses that attempt to sign up customers directly on a website need to answer this question for people albeit programmatically and through good website copy.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

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Sales Entrepreneur Custom Customer 106

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Custom Customer Study 89

Berkonomics

AUGUST 2, 2012

And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products? Do customers know what they like when they see it? Of course they do.

Custom 159

Custom Customer Course Email 159

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Sales 102

Sales Custom Customer Outsource 102

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Custom Customer Pricing 226

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Custom Customer 174

Berkonomics

NOVEMBER 24, 2022

Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. There’s an example of avoiding the encounter and losing the lead position when an opportunity to compete surfaces unexpectedly. Been skewered for slow customer service? At least that is the conventional wisdom.

Resource 156

Resource Competition Examples Custom 156

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

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Custom Customer Marketing Social Media 103

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Custom 54

Custom Customer Technical Review Design 54

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. ” customer segment.

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Netflix Custom Customer Pricing 287

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. The first of question is about qualifying your potential customers aka leads. Why Buy Me?

Sales 150

Sales SaaS Startup Venture Capital 150

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. Tags: Sales & Marketing Advice Startup Advice.

Marketing 294

Marketing Custom Customer Technical Review 294

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. For example, I find that more people now look for a great total experience , including selection choices, ease of return, and friendly support, versus just the lowest cost transaction.

Marketing 162

Marketing Social Media Metrics Custom 162

Berkonomics

MAY 17, 2018

It is a story about focus upon the customer, first. Some examples of celebration you can use. Each new plateau in revenue growth, each time a month’s orders hit a record, each large order from the sales department, all of these and more give rise to opportunities to celebrate publicly. An event of extraordinary customer service.

Custom 226

Custom Customer Sales Course 226

Both Sides of the Table

AUGUST 25, 2009

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

Venture Capital 275

Venture Capital Sales Slides Startup 275

Berkonomics

AUGUST 2, 2018

There are exceptions, based upon cost of sales. For example, Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Here are a few examples to help you. Think about your positioning.

Pricing 226

Pricing Competition Examples Class 226

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Custom Customer Tips 280

Berkonomics

SEPTEMBER 23, 2021

It’s a story of how people handle unusual situations when selling to the top – an executive of a prospective customer. Recently a CEO friend told me her story of a dinner including her director of business development and an executive of a major company, a candidate for a large sale. Well, I didn’t make the sale. .

Sales 156

Sales Conference Startup Course 156

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Custom 57

Custom Customer Technical Review Software Review 57

Berkonomics

JUNE 4, 2020

An example to make this clear. That’s impressive sales leverage. And that’s why the major focus that used to be in the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, influencer marketing, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 156

.Net Sales Tool Email 156

TechCrunch LA

AUGUST 11, 2021

For example, TikToker maylikethemonthh uses Snipfeed to sell asynchronous, video-recorded tarot readings. Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. We only make money if they make money,” Ramdani said. Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286