Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. For example, Google’s Ngram service has already datafied over 5.2 quintillion bytes a day.

Customer 115

Customer Custom Social Media Research 115

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Customer Custom Satisfaction Examples 133

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. For example, Uber recently made the move into food delivery with UberEATS. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

SoCal CTO

JUNE 15, 2011

Branchout , often called LinkedIn meets Facebook, has done a lot in their application to provide users motivation and opportunity to spread the word about the service. As an example, they walk you through getting your profile more complete. The purpose of Branchout is helping people to network their way to jobs.

Examples 331

Examples Startup Course Networking 331

SoCal CTO

JUNE 15, 2011

Branchout , often called LinkedIn meets Facebook, has done a lot in their application to provide users motivation and opportunity to spread the word about the service. As an example, they walk you through getting your profile more complete. The purpose of Branchout is helping people to network their way to jobs.

Examples 323

Examples Startup Course Networking 323

Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156

Training Resource Customer Custom 156

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

socalTECH

OCTOBER 10, 2014

San Diego-based music streaming service Slacker said Thursday that it has rolled out a new ringtone service for customers of Verizon Wireless, with a service called Slacker Radio Tones. Slacker said that specific music--for example, Pharrell''s ''Happy''--can be used as ringtones when your mother calls.

Services 166

Services San Diego Examples Customer 166

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Takeaway: Zappos hires according to cultural fit first and foremost.

Examples 100

Examples Company Companies Google 100

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Takeaway: Zappos hires according to cultural fit first and foremost.

Examples 100

Examples Company Companies Google 100

Berkonomics

OCTOBER 26, 2023

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 156

Resource Customer Custom Software 156

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. Stewart and Patricia O’Connell.

Customer 94

Customer Custom Design Oracle 94

Startup Professionals Musings

NOVEMBER 4, 2010

But once you start selling products, all of these pale in comparison to your level of customer service. Here are the top ten suggestions from John and others for how to create a culture of extreme customer focus in your organization: Create a customer service vision. Exceed customer expectations.

Customer 90

Customer Custom Services Startup 90

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 54

Customer Custom Technical Review Design 54

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

Customer 324

Customer Custom Marketing Newsletter 324

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental. Bipolar Reviewers.

Social Media 213

Social Media Customer Custom Media 213

Southern California Edison Blog

MARCH 2, 2021

Usually, customers leveraging optical networks receive a dedicated wavelength of light solely for their use, which keeps their data transfers fast and private. Popular optical networks include dark fiber and wavelength services , often used in industries including Education , Government , and Enterprise. High Security.

Services 52

Services Networking Southern California Organization 52

Berkonomics

DECEMBER 19, 2019

Ever had a manager who hung those motivational posters around the office, spoke of “pushing together,” or “you’re empowered to give great service” – and then acted at least once in complete disregard of those statements? An example of doing this right. A personal example of reinforcing corporate culture. Culture done right.

Southern California 156

Southern California Examples Customer Custom 156

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Customize to differentiate, but do it efficiently.

Competition 123

Competition Customer Custom Examples 123

Both Sides of the Table

OCTOBER 10, 2011

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Berkonomics

AUGUST 2, 2018

Companies that compete on price rarely compete against others who emphasize service or quality. For example, Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Here are a few examples to help you.

Pricing 226

Pricing Competition Examples Class 226

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Women tend to form lasting connections with products and services that created a positive feel for them. This is especially true when providing a product/service to children.” For example, the company’s hashtag is #freetheV.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Southern California Edison Blog

JANUARY 28, 2021

Usually, customers leveraging optical networks receive a dedicated wavelength of light solely for their use, which keeps their data transfers fast and private. Popular optical networks include dark fiber and wavelength services , often used in industries including Education , Government , and Enterprise. High Security.

Services 54

Services Organization Southern California Networking 54

Southern California Edison Blog

JANUARY 28, 2021

Usually, customers leveraging optical networks receive a dedicated wavelength of light solely for their use, which keeps their data transfers fast and private. Popular optical networks include dark fiber and wavelength services , often used in industries including Education , Government , and Enterprise. High Security.

Services 52

Services Organization Southern California Networking 52

Berkonomics

JULY 19, 2018

Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. Dell’s response would be something like “Quality custom computers more quickly than the competition.” More examples of fast above better.

Competition 226

Competition Examples Customer Custom 226

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? Why Build a Services Business in the First Place?

Services 332

Services Venture Capital IP Startup 332