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RingRevenue Signs Mobile Ad Network Tapjoy

socalTECH

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. Shaw Ventures.

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RingRevenue Expands Into New Offices, Ramps Hiring

socalTECH

Santa Barbara-based RingRevenue , the developer of pay-per-call technology for the affiliate marketing industry, told its customers Friday that it has moved into a new space on East Figueroa Street in Santa Barbara. RingRevenue is backed by GRP Partners and Rincon Venture Partners. READ MORE>>.

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RingRevenue Calls Up $4M More

socalTECH

Santa Barbara-based RingRevenue , the provider of pay-per-call, performance marketing technology run by Jason Spievak, said this morning that it has closed on $4M more in a new round of funding. The round was led by GRP Partners and Rincon Venture Partners, and brings the total raised by the company to $7.5M. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.

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Zag: 50,000 Cars Sold

socalTECH

Santa Monica-based Zag.com , the online auto buying technology firm headed by Scott Painter, said Wednesday that the firm has sold its 50,000th car through its online auto-buying affinity programs. Zag has received funding from USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. READ MORE>>.

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Zag Adds Another AAA Group

socalTECH

Santa Monica-based Zag, which is developing software for auto buying programs, has signed on another AAA group as a customer. Zag has now signed up 14 AAA motor clubs, and also provides its technology to Capital One Auto Finance, Overstock.com, and other sites. The deal includes both providing new and used cars for AAA Mid-Atlantic.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. My action item – I will soon announce the GRP Partners CEO Summit.

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