Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers.

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Customer Custom Social Media Metrics 140

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental.

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Social Media Customer Custom Media 213

TechCrunch LA

OCTOBER 19, 2019

Mercedes-Benz car owners have said that the app they used to remotely locate, unlock and start their cars was displaying other people’s account and vehicle information. These apps connect to your car and let you remotely locate them, lock or unlock them, and start or stop the engine. Image: supplied).

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Startup Los Angeles Customer Custom 189

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. Get the latest tech news, straight to your inbox.

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Social Media Startup Commerce News 148

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

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Customer Custom Startup Course 124

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Social Media Design 171

Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

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Social Media Media Ideas Writing 126

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

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Customer Custom Social Media Startup 133

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. In my role as an advisor to startups, I often have to remind entrepreneurs to think more like sales people from day one, in finding a real problem to solve and designing the solution.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there.

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Customer Custom Technical Review Social Media 107

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

FEBRUARY 7, 2021

The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

Technical Review 136

Technical Review Startup Social Media Satisfaction 136

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: We started the company in the summer of 2012, with five totally random people. Explain how five strangers all ended up starting a company together, exactly?

Social Media 178

Social Media Media Startup Culver City 178

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Social Media Media Marketing Startup 103

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves.

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Custom Customer Social Media Research 115

Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. I‘m convinced that the underlying points are even more relevant to entrepreneurs, with some adaptation for the realities of the startup world: A switch to survival mode.

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Startup Social Media Organization Entrepreneur 128

TechEmpower

NOVEMBER 13, 2023

As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. VPN Startup tool: VPN Price: Free Hide.me While Hide.me

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Tool Startup Software Review Technical Review 128

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. zettabytes by the year 2016.

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Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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Customer Custom Company Companies 84

Startup Professionals Musings

NOVEMBER 4, 2020

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

MARCH 6, 2023

The Internet and the current information wave have changed everything. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. Success requires challenging assumptions and status quo.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Provide all this information in an About page. Marty Zwilling.

Customer 160

Customer Custom FAQ Technical Review 160

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

Social Media 82

Social Media Media Marketing Startup 82

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

NOVEMBER 22, 2020

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. It clearly identifies potential investors who meet your profile, and provides contact information.

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Funding Tips Startup Statistics 173

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Tech Zulu Event

SEPTEMBER 17, 2014

TZ Tech Crawl is back and teaming up with Social Media Week Los Angeles! !! Starting Point. Each participating business will open its office for the duration of the crawl, giving you a chance to see where the magic happens and meet the team in an informal setting. Custom ad deals and partnerships.

Social Media 93

Social Media Media Santa Monica Startup 93