Remove Customer Remove Invest Remove Sales Remove Statistics
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing. Cold calling.

Customer 146
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How to measure your power in the Internet marketplace.

Berkonomics

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations. This should always be a “bottoms-up” commitment from your sales team, not your own optimistic guess.

Startup 116
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Marty Zwilling.

Startup 147
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Measuring your power in the Internet marketplace.

Berkonomics

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).