Both Sides of the Table
JANUARY 26, 2013
I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. That used to be the standard.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
JANUARY 23, 2011
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who REALLY understands your company, its customers and its competitors. I write on my blog how I think in my head.
socalTECH
JUNE 30, 2010
My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. READ MORE>>.
InfoChachkie
JUNE 3, 2013
I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.
InfoChachkie
JANUARY 6, 2014
A version of this article previously appeared in The Wall Street Journal. Provisional filings are especially beneficial for startups because: You gain a year to write a thoughtful, defensible patent without delaying your filing date. The money you pay your intellectual property (IP) lawyer should be judiciously spent.
Both Sides of the Table
FEBRUARY 20, 2012
She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.
Expert insights. Personalized for you.
355 
Let's personalize your content