Customer Marketing Mentor Sales 
Startup Professionals Musings
AUGUST 3, 2022
In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.
Startup Professionals Musings
AUGUST 27, 2022
Dini, tied together several threads I have often seen in my own experience of mentoring and helping aspiring entrepreneurs. In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. These are the ultimate hunters.
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SoCal CTO
OCTOBER 6, 2011
Beware of Mentors. His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. " OR… "You’re wrong.
Startup Professionals Musings
JANUARY 11, 2023
In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency. Not always to good effect.
Startup Professionals Musings
JANUARY 31, 2022
As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.
Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.
Startup Professionals Musings
DECEMBER 27, 2019
Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.
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