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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Fortunately, the Director of Global Customer Experience at Google, became our first investor, so we could start and figure out the content problem for small and medium businesses. One of the keys to solving the content problem, is to be able to find an approach to service customers, without dedicating a ton of account management resources.

Help 133
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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. We get lots of comments about our name on social media.

Marketing 100
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Interview with Brian Norgard, Namesake

socalTECH

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. This product is built out of love, and we continue to craft it because we want to create a great experience for our customers. First off, what is Namesake all about?

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Interview with Taher Scherzay, FavRav

socalTECH

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. A lot of it was around stability.

Startup 193
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How TaskUs Is Powering LA's Technology Startup Boom

socalTECH

Bryce Maddock: TaskUs is the best provider in the world of customer care and back office services for emerging growth companies. Customer care, obviously, is emails, phone calls, and customer service back office services. Bryce Maddock: We''re fortunate enough to work with a vast majority of today''s most successful startups.

Startup 231
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The Win-Win Of Healthy Snacks and Brand Discovery: Sean Kelly of SnackNation

socalTECH

They love our service, because we actually give them direct access to who their exact target customer is, which is affluent Millennials, which Nelson refers to as Upscale Millennials, who have good jobs, and don't live in their parents' basement. There are so many more brands and competition. Sean Kelly: Oh, that's a big one.