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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Maximize online referrals and positive service reviews.

Services 121
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. So What is This Underbelly of Which You Speak? When Apple learned of this they frowned heavily on it.

Marketing 379
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Cultivate early customers. Find potential partners.

Blogging 104
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UX Workshops by Celebrated Author & Usability Expert, Eric Reiss

Tech Zulu Event

As a treat to Angelinos, this coming weekend October 13th and 14th, Reiss is flying to Los Angeles from Copenhagen, Denmark and will be conducting two limited seating seminars in Culver City. October 14: Putting the content into content strategy – effective writing for interactive media.

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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Cultivate early customers. Find potential partners.

Startup 101