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Interview with Sam Rogoway, Near Networks

socalTECH

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks? Sam Rogoway: Yes, it has.

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. Go into battle against a common rival.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Follow-up for customer satisfaction. They will exit quickly. Show evidence of your expertise.

Web 117
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Every Startup Should Assume Pivots Will Be Required

Startup Professionals Musings

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Startup 105
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The Planned Iteration Startup Launch Minimizes Risk

Startup Professionals Musings

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Startup 101