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CallFire Names Chief Revenue Officer

socalTECH

CallFire joins the company from The Search Agency, where she was President of the company; she also had previously been at United Online, Ameriquest Mortgage, Paramount Pictures, Planet Hollywood and Universal Studios Hollywood. Palmer will head up business development, marketing, and sales for CallFire.

Paramount 223
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Fans.lu Ties With Game Development Organization

socalTECH

is the brainchild of David Padula, Derek Padula, and Dave Delaney, who have created a platform to help developers monetize their games through merchandise sales. David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. READ MORE>>.

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Interview with Brian McKelvey, Worlize

socalTECH

If you want to create 3D content for those worlds, it requires 3D graphics design tools like 3D Studio for the Mac, or Maya Studio for the PC, in order to build that content, or to create your own custom avatars and rooms. Also, more recently, I was with LiveNation and was building point-of-sales applications. What's your background?

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

If you look at the industry, it's a roughly $100 billion industry, with about 80 percent of the revenue coming from the big six studios, Warner, Paramount, Disney, 20th Century Fox, and so on. Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies.

Hollywood 256
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When Hiring Entrepreneurs, Ignore Their Resumes

InfoChachkie

When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. Yet, all of them, save the drummer, were successful salespeople during my multi-year tenure as the company’s sales leader. Read Part I HERE and Part II HERE.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286