Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 57

Metrics Demand Marketing Paramount 57

InfoChachkie

JULY 26, 2010

I knew that having friends and allies on the playground that would back up “the new kid” was of paramount importance. The same phenomenon is true for startups. As noted in Corporate Venturing , startups should pursue allies who have a vested interest in their success.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

socalTECH

OCTOBER 4, 2012

We spoke with Michael Tringe , one of the startup's co-founders, to learn more about what the company is getting set to launch. As an example, Mark Rosman, one of our directors and teachers, just got a web series picked up by Alloy, the Girls Intelligence Agency (GIA). What is CreatorUp all about? Those teachers are what set us apart.

Web 187

Web Content Startup Education 187

InfoChachkie

JULY 18, 2011

When you play Monopoly with your children, you can subtly underscore an entrepreneurial mindset in their gameplay which will ultimately help them develop valuable startup skills, as described below. You must focus on constantly delivering value to your customers and ensure that you are paid for the value you deliver. Hands On Learning.

Entrepreneur 216

Entrepreneur Startup Outsource Development Paramount 216

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there. It's all about execution.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

InfoChachkie

OCTOBER 27, 2011

Note: This is the third installment in the Startup Team Building series. When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. Read Part I HERE and Part II HERE. If you haven’t already subscribed yet, subscribe now for. Who Not What.

Entrepreneur 252

Entrepreneur Paramount Startup Organization 252

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Start by trying to narrowing the list of total prospective VCs.

Develop 366

Develop Development Funding Venture Capital 366

Tech Zulu Event

MARCH 7, 2010

Moderator: Vince Thompson, Managing Partner, Middleshift LLC Speakers: Carrie Coffee, Mobile Sales Specialist, Mobile Advertising, Microsoft Evan Neufeld, VP Marketing, GROUNDTRUTH. Should media companies offer their content on an ad-supported basis or get users to pay up front? Meanwhile, what's the real ROI from appvertising?

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

APRIL 23, 2012

One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity.

Startup 101

Startup Entrepreneur Equity CTO Hire 101

Startup Professionals Musings

NOVEMBER 8, 2010

One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity.

Equity 91

Equity Startup CTO Hire CTO Coach 91