Berkonomics
SEPTEMBER 8, 2022
Research is paramount, and sources are everywhere, especially for public companies and large investment firms. Start with the “matrix method.”. You and your advisors, board or partners should start by completing what you can of the matrix shown on this page. Find up to ten likely candidates that fit your business.
TechEmpower
DECEMBER 11, 2023
Here is what we've learned: Understanding your needs Identifying the skills you truly need is paramount as different firms boast distinct skill sets. Although noteworthy, working with large corporations differs remarkably from working with startups. Here are some items to think about: Have you defined the functionality?
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Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.
Startup Professionals Musings
MARCH 31, 2023
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
APRIL 23, 2012
One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity.
Startup Professionals Musings
NOVEMBER 8, 2010
One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. The easy answer of splitting it equally among all co-founders, since there is minimal value at that point, is usually the worst possible answer, and often results in a later startup failure due to an obvious inequity.
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