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Hire for your core. Partner for the rest.

Berkonomics

By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 174
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Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. This priority applies to big companies, as well as startups. Personal-privacy assurances.

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Ten Ways to Differentiate Your Customer Service

Startup Professionals Musings

A while back, I wrote about the importance of a “ sustainable competitive advantage ,” and outlined the business plan value and limitations of patents and competitor feature comparisons. But once you start selling products, all of these pale in comparison to your level of customer service. Exceed customer expectations.

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. Many businesses have found that raising the price of a product to give it status can win more customers than a price war. Think the unthinkable.

Ideas 171
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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. This priority applies to big companies, as well as startups.

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7 Due Diligence Checks On Your Idea To Save Some Pain

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Check for intellectual property barriers in your way.