socalTECH

SEPTEMBER 20, 2017

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

TechCrunch LA

MAY 3, 2022

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

Tool 179

Tool Customer Custom Marketing 179

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.

Sales 316

Sales Startup Pricing Customer 316

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

JANUARY 13, 2014

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing.

Sales 99

Sales Customer Custom Entrepreneur 99

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 124

Customer Custom Startup Course 124

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. Thus, the value of a sale at the end of a quarter can be significant, if the sale contributes to obtaining a manufacturer''s incentive.

Pricing 100

Pricing Startup Sales SaaS 100

socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. The customer is really struggling to regain their lost humanity.

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

NOVEMBER 23, 2012

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing.

Sales 96

Sales Customer Custom Pricing 96

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346

Sales Startup Technical Review Customer 346

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. Here are a couple of our favorites.

Tool 128

Tool Startup Software Review Technical Review 128

Both Sides of the Table

OCTOBER 10, 2011

The big price increase : 5 out of 5 stars. The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

SEPTEMBER 4, 2011

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing.

Sales 97

Sales Customer Custom Pricing 97

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

FEBRUARY 27, 2017

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

JANUARY 22, 2021

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Word of mouth is not adequate for marketing and sales. Customer support is more than handling exceptions. Customer support is more than handling exceptions.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Technology solutions are now used by authoritarians to monitor and control populations, to stymie an individual company’s economic prospects or to foment chaos through demagoguery. What Has Changed in Financing?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

NOVEMBER 21, 2019

In one of the biggest acquisitions out of Southern California's technology startup industry in recent years, Los Angeles-based Honey Science Corporation , which develops a savings discovery and price tracking tool, has been acquired by PayPal , in a deal worth approximately $4 billion. READ MORE>>.

Southern California 133

Southern California Commerce Acquisition .Net 133

socalTECH

JULY 19, 2019

Los Angeles-based HyreCar , a publicly listed, carsharing marketplace operator (Nasdaq: HYRE), says it has priced an offering of 3.5M The stock offering will provide the company gross proceeds of $10.5M, which it says it will use to expand sales and marketing, customer support, and technology investments to continue to grow its platform.

Los Angeles 124

Los Angeles Pricing Platform Sales 124

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

TechCrunch LA

MARCH 2, 2021

But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services. “ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. .

Tool 315

Tool Commerce .Net Entertainment 315

socalTECH

MARCH 14, 2011

Fountain Valley-based Kingston Technology , the provider of computer memory products, reported today that it has hit a record, $6.5 billion increase in its sales over 2009. The firm said the boost came from increased shipment volumes and a rise in average selling prices for its memory. billion in revenues in 2010.

Technology 140

Technology Demand Pricing Report 140

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 101

Customer Custom Startup Course 101

socalTECH

JULY 22, 2020

According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. The company says it already has customers such Domestic, Mercury Marine, Smuckers, The Weyco Group, and Zeiss.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Proactively evaluate new technologies for impact.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 52

Customer Custom Startup Course 52

Berkonomics

MAY 16, 2019

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Most anyone else can meet or beat your price any time they wish.

Company 120

Company Companies Pricing Competition 120

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Customer receivables collection and vendor payments.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

TechCrunch LA

SEPTEMBER 13, 2021

GrubMarket , which provides software and services that help link up and manage relationships between food suppliers and their customers — which can include wholesalers and other distributors, markets and supermarkets, delivery startups, restaurants, and consumers — has picked up $120 million in a Series E round of funding. .

Startup 249

Startup Platform Software Los Angeles 249

Startup Professionals Musings

DECEMBER 5, 2020

He lays out seven thinking strategies for both entrepreneurs and employees that will make them business winners: Focus on the customers at all times. Corporate thinkers often become preoccupied with doing their jobs and following rules, not pleasing customers. They don’t realize that customers are the source of all business payback.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Both Sides of the Table

MARCH 31, 2012

It is with this backdrop that I was really happy to learn from my friend Ethan Anderson (HBS alum & founder of RedBeacon) about an awesome program at HBS run by Tom Eisenmann called Launching Technology Ventures. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.

Startup 319

Startup Sales Course Competition 319