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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

help you integrate your product with other systems making it harder for your product to be replaced by competitors. deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. Only Work on Projects That Support Your Core Product Effort.

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Why You Can’t Get Serious About Productivity Unless You Optimize How Your People Use Your Space

Both Sides of the Table

I fund startups for a living and before that I ran two software startups that I founded. When a company raises capital it inevitably begins to look for office space in order to increase worker productivity and happiness. I’ve spent countless hours looking at historical finances, budgets, forecasts and future projections.

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7 Ethical Fictions Lead Many New Entrepreneurs Astray

Startup Professionals Musings

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. These can be as simple as how to handle customer over-payments, or more complex in how to handle the choices every employee may face between conflicting customer and company interests.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Look for real problems to solve, like losing weight, staying healthy, or gaps in a popular product line. Today it more often means a “trusted friend” who seems real, visible, and doesn’t “push” products. Take advantage of software tools to automate routine business functions, like taking and delivering orders.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

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