Remove Customer Remove Product Remove Statistics Remove Technical Review
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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. People throw them around at cocktail parties. I say it deadpanned. It’s irony.

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Can you create a great customer case study?

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business.

Metrics 100
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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. Tasteful Humor.

Tips 71
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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” Investors are buying part of the business, not the product or service. Investors are buying part of the business, not the product or service. Investors invest in the jockey, more than the horse.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.

Customer 100
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10 Strategies For Attracting Investors That Will Fail

Startup Professionals Musings

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” Investors are buying part of the business, not the product or service. Investors are buying part of the business, not the product or service. Investors invest in the jockey, more than the horse.