Tech.Co

JANUARY 10, 2018

Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. If they know a product is good enough for their family and children, they will share that information with friends. “Focusing on emotion is key when communicating with female customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Startup Professionals Musings

OCTOBER 21, 2022

Yet according to other statistics, vanishing few of these ever generate a significant profit. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Commoditize complementary products. Offer premium services after user is hooked. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Calculate investment amounts and timing.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Two heads are better than one.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. Gather feedback regularly from your team and customers to check for market and perception changes. Use statistical tools often to validate your assumptions.

Metrics 81

Metrics Demand Statistics Sample 81

Berkonomics

OCTOBER 28, 2021

This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. Is this a problem or an opportunity? You, the lonely fisherman, must weave a net to catch your fish. This lesson is important. .

.Net 156

.Net Statistics Marketing Research 156

Berkonomics

SEPTEMBER 4, 2014

Sometimes, you can reduce your personal risk by taking in other people’s money, starting with a contract from a customer, purchasing a going business, or spinning off an existing revenue-generating portion of an existing business. Even then, the risks of having enough cash to fund daily operations or growth can be daunting.

Resource 184

Resource Statistics Customer Custom 184

Startup Professionals Musings

NOVEMBER 6, 2020

According to recent statistics from the Small Business Administration (SBA), this approach still accounts for 99 percent the businesses out there today. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur. You want to be your own boss, and do things your way.

Statistics 124

Statistics Equity Satisfaction Entrepreneur 124

InfoChachkie

JANUARY 20, 2015

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.

Customer 100

Customer Custom Technical Review Software Review 100

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 19, 2022

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Tool 121

Tool Statistics Entrepreneur Metrics 121

Startup Professionals Musings

FEBRUARY 12, 2022

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? This contextual focus is critical to innovation and survival – the right product at the right time. Imbue customer change focus. Increase change agility. In summary, change will happen.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

SEPTEMBER 25, 2023

These are the only people likely to believe in newbies, with only minimal product evidence or business experience. This is confirmation that the right people are always more important than the right product. Use the minimum viable product concept to get revenue early, and allow market and product pivots at minimal cost.

Startup 109

Startup Funding Equity Invest 109

Startup Professionals Musings

AUGUST 15, 2022

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

AUGUST 25, 2023

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. These are necessary to attract customers, investors, and give you a line of defense with competitors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

SEPTEMBER 20, 2010

Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. The distinction between product companies and services companies is easy to see. The distinction between product companies and services companies is easy to see.

Product 91

Product Services Satisfaction Patents 91

Startup Professionals Musings

APRIL 14, 2023

Either could improve the statistic that half of startups fail within the first five years. You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers.

Startup 135

Startup Entrepreneur Statistics Course 135

Startup Professionals Musings

JANUARY 24, 2020

Yet according to other statistics, vanishing few of these ever generate a significant profit. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Commoditize complementary products. Offer premium services after user is hooked. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Research 87

Research Marketing Statistics Report 87

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). A simple statistic which can be derived from a good general ledger using GAAP accounting procedures.

Acquisition 189

Acquisition Statistics Sales Customer 189

Startup Professionals Musings

DECEMBER 18, 2022

Investors are buying part of the business, not the product or service. They only want a quick overview of the product, not detailed features and patent secrets. If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

FEBRUARY 5, 2021

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Calculate investment amounts and timing.

Startup 147

Startup Pricing Sales Statistics 147

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

MARCH 6, 2020

In my work with you as an entrepreneur or small business owner, I find that most understand the need try out new business models and product innovations, but trust their intuition rather than running a disciplined business experiment first. In addition, even a small sample size shows statistically valid results for large changes.

Sample 124

Sample Customer Custom Tool 124

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Their computers then merge your ads with search results when users search words imply an interest in your products. The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JANUARY 11, 2021

These are the only people likely to believe in newbies, with only minimal product evidence or business experience. This is confirmation that the right people are always more important than the right product. Use the minimum viable product concept to get revenue early, and allow market and product pivots at minimal cost.

Funding 138

Funding Startup Equity Invest 138

socalTECH

AUGUST 26, 2010

San Diego-based IntraStage , a developer of quality management software for companies who design and manufacture electronic products, including statistical process control (SPC) and other testing and data analytics tools, has raised a round of angel funding. IntraStage's customers include Motorola, Panasonic and Northrop Grumman.

Angel 140

Angel Tech Coast Angels Funding CIO 140

Startup Professionals Musings

APRIL 18, 2020

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

Metrics 157

Metrics Demand Statistics Sales 157

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

MAY 8, 2022

That’s not an attractive statistic if you crave control and power. No one wants to put in money until you have a product, and you need money to build the product. Startups are usually founded by product or service experts who don’t enjoy the various growth phases. The right investors and right time dilemma.

Startup 130

Startup USC Entrepreneur Statistics 130

Both Sides of the Table

OCTOBER 17, 2019

I had just left Salesforce.com where I was VP, Products, after they had acquired my second startup. As I was trying to figure out the role I wanted to play in the VC world I decided I wanted to focus on businesses that were building deeply technical products to solve problems for business users. Over the past 2.5 Why does that matter?

Venture Capital 223

Venture Capital IP Startup Google 223

Startup Professionals Musings

MARCH 21, 2020

Investors are buying part of the business, not the product or service. They only want a quick overview of the product, not detailed features and patent secrets. If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors.

Technical Review 124

Technical Review Statistics Startup Social Media 124

socalTECH

APRIL 4, 2013

We worked night and weekends, fleshed out the concept, and in July and August of 2008 we launched the product, took on some angel funding, and started the process. It looks like you were able to get over that initial hurdle you often find as a startup, and have gotten people--particularly in baseball--to use your product.

Coach 252

Coach USC Statistics Startup 252

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

NOVEMBER 15, 2019

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Metrics 98

Metrics Tool Statistics Entrepreneur 98