Remove what-if
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Customer loyalty comes in four special forms.

Berkonomics

Repeat customers, raving fans, angry backlashers, commodity shoppers. Wow, what a range of loyalty these represent. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. What’s more to like?

Customer 156
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5 Ways To Optimize Team Satisfaction In The Workplace

Startup Professionals Musings

With business teams now getting back together in the workplace after primarily working remotely during the pandemic , it’s an ideal time to implement change and make sure your team is feeling a renewed sense of satisfaction, high engagement, and maximum productivity. Let that be part of their job satisfaction. We’ve all been there.

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Your “drop dead” question for a customer survey

Berkonomics

What a great test. It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. But do include at least one specific question about your product to be sure the respondent is an actual customer.

Customer 218
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received.

Customer 109
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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 106
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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 158
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6 Keys To Enchanting Your Customers With Your Service

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 168