Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. What have they written about?

Custom 85

Custom Customer Marketing SEO 85

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Creator of mind blowing customer experiences. About my company(s): [link]. So it makes me wonder, should our schools teach Latin or HTML?

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

NOVEMBER 17, 2014

This idea was first articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers).

Startup 101

Startup Search Engine Optimization Social Network Custom 101

Startup Professionals Musings

AUGUST 21, 2014

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Optimize your web history and presence.

Startup 101

Startup Search Engine Optimization Ideas Custom 101

Startup Professionals Musings

MARCH 21, 2015

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

Startup Professionals Musings

MAY 5, 2017

According to Digital Point and others, there are about a hundred new websites and businesses created every minute somewhere in the world today. Having a website won’t help if customers can’t find it. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Social Media 57

Social Media Search Engine Optimization Startup Custom 57

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. An underrated portion of every startup effort must be about communication and marketing.

Marketing 98

Marketing Search Engine Optimization Custom Customer 98

Startup Professionals Musings

JUNE 9, 2013

This idea was first articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers).

Startup 105

Startup Search Engine Optimization Social Network Custom 105

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Startup Professionals Musings

APRIL 13, 2016

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see.

Startup 60

Startup Search Engine Optimization Ideas Custom 60

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. An underrated portion of every startup effort must be about communication and marketing.

Marketing 99

Marketing Search Engine Optimization Startup Custom 99

Startup Professionals Musings

MAY 12, 2012

This idea was well articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers).

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. You need time to pivot.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

FEBRUARY 18, 2015

According to Seth Godin, it’s also necessary to engage them with the message from you, the leader, about where you want to go, and the change you want to take place in your world. Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Tech Zulu Event

FEBRUARY 18, 2016

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. The good news is there are more than a few ways to improve the chances a visitor will become a customer. . This is a great way to engage customers on a first visit and start working towards a sales follow-up. .

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

Startup Professionals Musings

AUGUST 30, 2012

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

MAY 28, 2011

Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Web 93

Web Search Engine Optimization Content Social Network 93

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

MARCH 2, 2016

According to Seth Godin, it’s also necessary to engage them with the message from you, the leader, about where you want to go, and the change you want to take place in your world. Attacking an issue that affects many potential customers allows you to focus on providing solutions, and lets your community do the selling.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

NOVEMBER 27, 2011

You are now reading one of about 50 million out there already. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

FEBRUARY 25, 2010

This idea was well articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers).

Startup 48

Startup Search Engine Optimization Social Network Custom 48

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Web site keyword tags and description.

Google 93

Google SEO Search Engine Optimization SEM 93

Tech Zulu Event

NOVEMBER 8, 2012

Being an entrepreneur is about, “The journey through the ‘NO’ to get to the YES’ ” said by Ryan Caldbeck, CEO of CircleUp , on a panel at the Connections Conference in Indianapolis. Being an entrepreneur is about making a commitment no matter how painfully difficult it is to keep it. image EPA/Andrew Gombert.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Tech Zulu Event

MAY 15, 2015

You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. SEO (Search Engine Optimization) helps your website stand out from the competition. Your website is a great asset to your company.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

FEBRUARY 12, 2011

A translator will be able to alert you about any potential cultural issues with your web content. This will allow more effective search engine optimization within foreign markets. Social media is beneficial to many sales and marketing functions, including market research, competitor analysis, CRM and customer service.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

SoCal CTO

NOVEMBER 10, 2009

Tell me a bit about your background. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.

Product 150

Product Entrepreneur Social Media Google 150