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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367
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How to Nail a Group Presentation

Both Sides of the Table

It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. So I thought I’d write a piece on how not to suck when you give a presentation. Show some energy! Oh wait, there is.

Slides 399
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Please write us at blog@techempower.com !

Metrics 260
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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

The mistake entrepreneurs make is either writing a lengthy email (everybody has too much email so it will get skimmed / not digested) or not having a deck which means the VC can’t quickly determine his or her fit as a potential investor. If the investor spends all of his or her time staring at slides you’ve lost.

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How to Run Better Presentations & Improve Results

Both Sides of the Table

For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. Don’t dwell on this slide for ever. If I have an hour with you I want to maximise the time we have a discussion so I want to get through the slides quickly. It’s in their personality type.

Slides 358
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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Opportunity sizing.

Slides 94
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286