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Bold Entrepreneurs Now Create New Market Categories

Startup Professionals Musings

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Watch.

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The Shed is a startup out of Virginia trying to revive the rental-for-everything business

TechCrunch LA

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285
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Idea Non-Disclosure Demands Kill Investor Interest

Startup Professionals Musings

Entrepreneurs often get the advice from their lawyers and friends to always get a Non-Disclosure Agreements (NDA or CDA) signed before disclosing anything about their new venture. You won’t last long as an entrepreneur in this category, since a startup is all about taking risks. Who is right? Trade secrets. Marty Zwilling.

Ideas 92
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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

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Interview with Scott Morrow, Curatemedia

socalTECH

That realization set forth our current business strategy, which is to create a portfolio of vertical shopping sites which allow consumers to discover and be passionate about categories they are interested in. Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce.

Content 165
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Thanks to socalTECH's Sponsors!

socalTECH

Helping entrepreneurs succeed. An on-line community for entrepreneurs. We Create Demand for California's Technology Companies. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. Silicon Valley Bank (www.svb.com).

SoCalTech 100
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Thanks to socalTECH's Sponsors

socalTECH

Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. An on-line community for entrepreneurs. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. Silicon Valley Bank (www.svb.com).

SoCalTech 100