Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Berkonomics

JULY 6, 2012

Product marketing materials, user manuals, service manuals, sales guides, and catalogs all must migrate to the web to cut the use of paper and make them. Can a software product be delivered as a service “on demand,” saving hardware and human error in updates? Dave’s book: Positioning.

Guide 176

Guide Entertainment Demand Product 176

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

socalTECH

MAY 23, 2012

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? and has set up shop here to connect with the local entertainment industry. and has set up shop here to connect with the local entertainment industry.

Startup 164

Startup Paramount Netflix Entertainment 164

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 5, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. tech, new media, entertainment and consumer industries. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Tech Zulu Event

MAY 28, 2013

Alex is a proven web entrepreneur, having led and sold multiple successful startups. Prior to starting KnowledgeBase, Alex founded HostPro, an industry-leading web hosting and application services provider. Additionally, he has extensive application development, web hosting, and data center build-out and management experience.

SaaS 92

SaaS Cloud Computing CIO Web 92

socalTECH

MAY 27, 2010

For this morning's interview, we have an interview with Kieve Huffman , the co-founder of Dather (www.dather.com), a new Los Angeles startup which has created a tool which helps to aggregate social networking web sites and media. Kieve Huffman: My background, and that of my business partner is digital entertainment and digital media.

Startup 213

Startup Buzznet Entertainment Social Network 213

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. The team in London is around 15 people – mostly tech, design, business development and marketing people there.

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

APRIL 24, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. BASSETT Executive Search Solutions (www.BassettSearch.com) The confidential source for executive talent -- serving emerging growth company clients in the high tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MAY 22, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. BASSETT Executive Search Solutions (www.BassettSearch.com) The confidential source for executive talent -- serving emerging growth company clients in the high tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

AUGUST 27, 2012

It's an intensely competitive market in developing games for the iPhone and other mobile platforms, with thousands and thousands of titles competing for attention from users. In 2007, we tried to launch it for the iPhone web, and the platform still couldn't handle it. How do you approach this market and get above the noise?

Mobile 216

Mobile Startup Software Review Platform 216

socalTECH

MARCH 27, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. customer relationship marketing programs designed to preserve your core revenue. Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

FEBRUARY 18, 2013

But when you think about the movement we once called “Web 2.0″ And the fan producers all help market your show because they too want the attention. I repeat – free marketing. It’s entertainment. ″ it was the recognition of the fact that media doesn’t only want to flow one way.

Startup 380

Startup Media Content Platform 380

socalTECH

AUGUST 20, 2010

We went out on the Android and Blackberry, and as we were going out to market, we realized that we could use that consumer launch as a proving ground for our technology, and leverage that to the B2B market. We can help you organize video on demand and pay-per-view offerings. We're really headed for three screens.

Content 189

Content Screening Mobile Customer 189

socalTECH

MARCH 3, 2011

Sure, that's a decent way to approach it, but the result is, studios then want a huge minimum guarantee, which really prices startups out of the market. David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

SEPTEMBER 24, 2014

Those three organizations have very strong networks inventure capital, entertainment, and academia, and put together the incubator. We now have a team of nine engineers and scientists, with experience from companies like IBM, Demand Media, and Google, all part of our core engineering team. What drove your interest in this area?

USC 236

USC Southern California Organization UCLA 236

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Their purchases are limited to restaurants, bars, retail clothing outlets, travel and entertainment. It is a platform to help brands building viral marketing campaigns.

Venture Capital 270

Venture Capital Capital Rustic Canyon Mobile 270

Tech Zulu Event

DECEMBER 20, 2012

There is a true renaissance happening in entertainment today, where the distribution channels of television and cable are being disrupted and transformed quickly into new models. There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing.

Screening 82

Screening Content Mobile Netflix 82

Tech Zulu Event

JULY 16, 2012

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. In particular, CallFire has answered unusually strong demand coming from political campaigns, the insurance sector and emergency notification.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

Tech Zulu Event

SEPTEMBER 20, 2010

IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Tech Zulu Event

SEPTEMBER 24, 2010

IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

AUGUST 23, 2012

BMW said customers can register online or in-person, then locate and book an available car using the DriveNow web site or mobile app. Dr. Robertson said, “The premium car-sharing service DriveNow and parking solution ParkNow will help meet that demand in San Francisco and, ultimately, in other cities. ” BMW i Ventures.

Services 63

Services Mobile Sites Entertainment 63

Tech Zulu Event

JANUARY 12, 2010

Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Through Demand Media, Richard is redefining the next generation of new media companies. . gigaom.com. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Over the past ten years, the rise of the consumer web and the availability of better measurement too. The step by step story of an entrepreneur’s journey from idea to bootstrap web startup from her vi. Bootstrapping enterprise, marketing, Sales. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

socalTECH

NOVEMBER 20, 2008

Jerome Chang: We have quite a variety of residents here, ranging from a lawyer, to real estate investors, to technology startups, to people in the entertainment industry, such as production firms, script writers, and filmmakers. That's a fifty percent increase, and there's no space that's elastic and on-demand as us.

Startup 100

Startup Web 2.0 Tsavo Userplane 100

Berkonomics

JUNE 6, 2019

Product marketing materials, user manuals, service manuals, sales guides, and catalogs all must migrate to the web to cut the use of paper and make them more accessible over time and distance. Can a software product be delivered as a service “on demand,” saving hardware and human error in updates?

Guide 120

Guide Commerce Sales Product 120

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In growing numbers, Silicon Valley executives—long based in tech strongholds like Santa Clara and Palo Alto—are buying homes in Los Angeles, as the lines between the technology and entertainment businesses grow blurrier. the entertainment industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Tech Zulu Event

OCTOBER 11, 2013

Assignmint is a web-based platform to list freelancing work for employers and help writers find the right freelance job for them and standardizes the paperwork between the two parties. Is Assignmint national or a global web-system? We expect to be a huge growth market. You have Demand Media here. It’s standardized.

Journal 90

Journal Startup Writing Media 90

Berkonomics

NOVEMBER 27, 2019

Have you noticed how many web apps and content have turned into subscription services during the last several years? But most of us are willing to pay as these products, apps and services have become ingrained into our regular usage, entertainment and especially in the protection of our systems. Call it the Netflix effect.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Both Sides of the Table

DECEMBER 9, 2010

I’m just listed who I perceive as the market leaders. We put all of this infrastructure in an Exodus web hosting facility and had to pay for rack space, bandwidth and some management services if a disk failed, for example. I see the same again with the entertainment industry. We raised $16.5 million in our A round.

Startup 343

Startup Technical Review S3 Services 343