socalTECH

MAY 22, 2012

Santa Barbara-based Citrix said this morning that it has launched a new, multimedia webcasting service aimed at large scale web events. The company said it is looking to target the movie, music, and entertainment market, schools and universities, community town halls, and more with the new product.

Web 124

Web Services Santa Barbara Entertainment 124

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. Moviepilot set up shop in LA in 2012 , due to the entertainment industry''s base here. The sale netted the company $20M, which it will use to fund its U.S.

Social Media 164

Social Media Marketing .Net Entertainment 164

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

NOVEMBER 29, 2010

Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. Earth Balance is a provider of nut butters, butter spreads, and shortenings.

Sites 178

Sites Marketing Social Media Web 178

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Tech Zulu Event

JULY 2, 2014

During The Future of Wearable Entertainment and Hollywood, it will be discussed how augmented reality inspired by movies become a reality for all of us. The Future of Wearable Music will be a discussion on how wearables can change our music experience from entertaining to healing. Paul Crandell – VP of Marketing, GoPro.

Entertainment 88

Entertainment Hollywood Pasadena Conference 88

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. This freedom comes from the option to simply wait until we can find a new box office movie streamed somewhere on the web or available for download from pirate sites. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 95

Hollywood Demand Marketing Netflix 95

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. How does it work?

Web 93

Web USC Course Guide 93

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. And the site is growing, it now includes video content made by brands you may recognize from places that you visit elsewhere on the web, like the Popsugar entertainment news brand.

Web 65

Web Netflix Social Media Product 65

socalTECH

MAY 9, 2013

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127

Platform Demand Entertainment Social Network 127

TechCrunch LA

SEPTEMBER 13, 2021

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. SpotOn is paying $415 million in cash and stock for the Los Angeles-based company.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure. According to the newly formed company, it completed all three of those mergers earlier in 2018, and now has a customer base of 175 enterprises.

Services 133

Services SaaS Los Angeles Education 133

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

JULY 26, 2013

According to Tealium, the move helps Splunk Enterprise customers pull visitor interaction data from websites, mobile web, and native mobile applications into Splunk''s log analysis tools. tealium enterprise software management splunk market reporting analysis' Financial details of the link between the companies was not disclosed.

San Diego 178

San Diego Entertainment Report Mobile 178

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. Greentoe is led by Joe Marrapodi (LBI Entertainment, Intermix) and Andrew Kurland (Deloitte). The funding came from Parker Thompson from 500 Startups/Dave McClure.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

MARCH 11, 2011

ShareSquare is marketing its QR code service to musicians and entertainers. The firm's web site allows users to easily create QR codes, the 2D barcodes which link mobile phone browsers and applications to online information. READ MORE>>.

Entertainment 178

Entertainment Web Los Angeles Mobile 178

socalTECH

OCTOBER 14, 2010

Sherman Oaks-based Brilliant Digital Entertainment , operator of the Kazaa peer-to-peer digital music service, has sold its Kazaa peer to peer network and brand, according to New York-based Altrinsic. Altrinsic said it has entered into an agreement to acquire Kazaa's assets from Brilliant Digital Entertainment Thursday afternoon.

Sherman Oaks 162

Sherman Oaks Entertainment Networking Web 162

socalTECH

NOVEMBER 16, 2010

Hollywood-based BUZZMEDIA , the online publisher of entertainment focused blogs and web sites, said today that it has linked with photo sharing site Plixi , which until recently was known as TweetPhoto. Financial details of the effort were not announced. Financial details of the effort were not announced. READ MORE>>.

Sites 170

Sites Buzznet Entertainment Content 170

Tech Zulu Event

OCTOBER 14, 2014

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The game is based on Fox Digital Entertainment’s new computer animated film, The Book of Life , and launched for the iOS with an Android and Facebook version in the works.

Entertainment 87

Entertainment Mobile Platform Startup 87

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Let’s face it, static websites are dead.

Customer 160

Customer Custom FAQ Technical Review 160

socalTECH

MAY 21, 2014

Are you a content creator for the web? As part of that, I started working for entertainment studios and networks, and saw the shift in consumer behavior to online entertainment. That was my first, deep dive into entertainment. Most recently, we created a web series.

Downey 215

Downey Content Help Startup 215

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

NOVEMBER 10, 2009

Los Angeles-based Buzzmedia , which operates Buzznet, Celebuzz, and other pop culture web sites, said today that it has hired Chris George, former Vice President of Integrated Marketing at MySpace, as its Senior Vice President of Integrated Marketing and Operations. Tags: buzzmedia buzznet myspace executive marketing.

Buzznet 160

Buzznet Entertainment Web Los Angeles 160

SoCal Tech Calendar

SEPTEMBER 15, 2011

Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. Wednesday, September 21, 2011 -- Digital Lounge Mixer. See [link] (more)

Entertainment 100

Entertainment Advertising Web Mobile 100

Tech.Co

SEPTEMBER 25, 2015

Tech.Co: Since launch, what was the most challenging part of gaining market traction? However, demonstrating that value to clinicians without a DEMO or a pilot is a challenging aspect of the market adoption. After selling Web Elite in 2001 to a group of investors, I began to invest in other startups either as an Angel or cofounder.

Competition 123

Competition Mobile Startup Technical Review 123

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. Signal Sciences secures $35 million investment to protect web apps. Morgan Stanley & Co.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

Berkonomics

AUGUST 28, 2014

Yes, most of that is from NetFlix and YouTube and others delivering entertainment content. But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. Ninety percent of all traffic on the Internet is in video form. Positioning'

Netflix 166

Netflix Sites Content Entertainment 166

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

socalTECH

APRIL 3, 2013

Tealium is a developer of software used for "tag management" on company web and e-commerce sites, and counts such clients as Petco, Lenovo, A+E, Mattel, Fox Networks, NOkia, Urban Outfitters, and Sony Online Entertainment as customers.

Funding 164

Funding San Diego Commerce Entertainment 164

socalTECH

DECEMBER 3, 2008

Pasadena-based BigStage (www.bigstage.com) is one of those rare companies that has taken technology developed from university research, and is now bringing that technology to the commercial market. There's been an unusually complex amount of engineering, compared to a web media startup, but that's a good thing.

Entertainment 100

Entertainment Clearstone Venture Capital Media 100

Startup Professionals Musings

NOVEMBER 18, 2020

Unused assets, as well as your free time, have no value on the shelf, and should be marketed. Your assets need to be visible, real, and marketed online. Don’t expect to rely totally on social media, word of mouth, or a personal web site. They also offered an app to make the whole process simpler.

Platform 145

Platform Startup Social Media Customer 145

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100