Demand Framework Product Sales 
Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market.
Berkonomics
JULY 26, 2018
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
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Berkonomics
JULY 9, 2011
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
Startup Professionals Musings
FEBRUARY 6, 2021
I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.
Both Sides of the Table
NOVEMBER 4, 2010
Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. They offered a product that didn’t even try to compare with Siebel.
TechCrunch LA
MARCH 17, 2019
The framework of the agreement is expected to include VW making an investment into Ford-backed autonomous vehicle startup Argo AI. Freight railroad owner Genesee & Wyoming is considering a sale of all or part of itself, Bloomberg reported. The city recently launched a one-year dockless on-demand personal mobility program.
Both Sides of the Table
FEBRUARY 17, 2011
A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. They evolve the product faster. They get the PR bump.
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