Startup Professionals Musings

JUNE 8, 2019

A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Demand continuous innovation to keep up with change.

Startup 88

Startup Demand Training Customer 88

socalTECH

AUGUST 30, 2017

I can't imagine starting a service, like Airbnb, Uber, and other now famous marketplaces, and starting with zero users on either the supply or demand side. We did not start from scratch on that side, either. It's tremendously hard. I think we've got an advantage, to kickstart this, and move faster than they were in the early days.

Startup 150

Startup Metrics Offshore Sites 150

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. The efficiency gain is tremendous. Get data flowing, and machines talking to each other.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

Startup Professionals Musings

MAY 10, 2019

Choose the best social media platform for your domain. Use business metrics and tools to tune your efforts. Demand professional business skills and customer advocacy. If your customers are consumers, especially on the upscale and younger side, social media is likely their number one source for brand decisions.

Social Media 99

Social Media Media Tool Startup 99

socalTECH

JULY 10, 2019

Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. The challenge of any AI platform, is to understand that. Some of th epilots have made it far enough to have some metrics, to the point we're having conversations about integration.

Pricing 113

Pricing Startup North Hollywood Platform 113

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. It’s awesome.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

NOVEMBER 2, 2013

Social media demands two-way communication, rather than outbound only. The basic tools are the platforms like Twitter and Facebook. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages. Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

Social media demands two-way communication, rather than outbound only. The basic tools are the platforms like Twitter and Facebook. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages. Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

Social media demands two-way communication, rather than outbound only. The basic tools are the platforms like Twitter and Facebook. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages. Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

Social media demands two-way communication, rather than outbound only. The basic tools are the platforms like Twitter and Facebook. Define relevant metrics and measure. Don’t mix your personal and business profiles and messages. Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

Social Media 88

Social Media Media Marketing Startup 88

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. What are the customer’s alternatives?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Online DSP (demand-side platform) and ad exchange for display advertisers.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. The value of your branding impression compared to impressions on any other platform is insanely high. After your filter stops running, you’ll be able to see the results in the “metrics” tab of your account. It will tell you uses and views.

Customer 40

Customer Custom Snapchat Design 40

Both Sides of the Table

MARCH 6, 2011

It is a communication platform. If I’m not mistaken, I may have been the first person to send out an angel “personal intro&# email on AngelList through their new platform when it launched or at least I was one of the first few. EcoMom’s metrics improved throughout this process and that’s when I decided to invest.

Startup 292

Startup Venture Capital Blogging Summary 292

Startup Professionals Musings

JANUARY 22, 2023

With a singular focus on building unicorns, very rapid growth has been a key metric. Even consumers here in the US are demanding a more responsible approach. Facebook’s market value tumbled many billions in 2018 due to users’ decreased confidence in the platform. Build for sustainability and resilience, as well as growth.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

MAY 1, 2020

With a singular focus on building unicorns, very rapid growth has been a key metric. Even consumers here in the US are demanding a more responsible approach. Facebook’s market value tumbled many billions in 2018 due to users’ decreased confidence in the platform. Build for sustainability and resilience, as well as growth.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124