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Use video whenever possible.

Berkonomics

But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. Email readers, continue here.] Each video, especially those on the front page of a site, must be compelling, to the point, and short.

Netflix 166
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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

Your product demo crushed. I raced home to put my kids to bed, say hello to my wife and then spend a grueling administrative hour doing email. I know you emailed me and I emailed you back. You had an amazing meeting with an investor. The dialog was great. They told you how much they loved your space.

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The Magic of the Irish – Dublin’s Resurgence on the Global Tech Scene

Both Sides of the Table

I wrote this on my flight home from f.ounders & web summit in Dublin, Ireland late last year. My trip was scheduled around the annual Web Summit and the f.ounders conference, both of which have become the hottest must-attend event in Europe and rivaling any great conference in the US. The Origins of Web Summit / f.ounders.

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How to Talk to a Journalist When You Only Have 30 Seconds

Tech Zulu Event

So why exchange a multitude of scheduling emails and be late for the interview, or even worse, flake. Yes, a ton of people won’t respond to your cold call custom emails, but the number of people who do respond will be a lot higher than the response rate of an archaic monotonous press release. 6 Always do a demo. 3 Be on time.

Press 97
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Some Reflections on VC Investment Decisions

Both Sides of the Table

Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. Web Summit. Don’t even get me started on Demo Days. You could spent 20 days / year at Demo Days now. If your favorite angel investor is sending you what looks like a form email it likely is.

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Connecting with People and High Level Communication (A TechCrunch Disrupt 2012 Experience)

Tech Zulu Event

I received dozens of long emails each day with press releases, pitches, news and information. Most emails were nothing short of a report. I can’t even begin to imagine what investors feel like when they’re being pitched by so many people, week after week, or some CEO’s that receive 2000+ emails each day.

Press 103
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Congrats To The Presenting StartupDemo Companies!

Tech Zulu Event

Codeita is a powerful, easy to use, cloud-based, web development environment. It allows users to code, develop, brainstorm, communicate and then publish projects and files to your web server. enables developers to sell cross-platform web-apps that optimize to your mobile device. What: A Startup Demo event. to 11:00 p.m.

Company 106