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H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113
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SmartBug Media Gets Private Equity Investment

socalTECH

Irvine-based SmartBug Media , a marketing agency which helps businesses with lead generation, has received a private equity investment from American Discovery Capital (ADC). Financial details of that investment were not announced. Ryan Malone is the founder and CEO of SmartBug Media. READ MORE>>.

Equity 113
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ServiceNow Eyes San Diego Investments As Part Of $100M Fund

socalTECH

ServiceNow, the digital workflow and service management software developer which has operations in San Diego, said today that it has launched a new $100M investment fund, part of which will look at investments in San Diego.

San Diego 113
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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Investors don’t invest in services startups.

Tips 135
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107
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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function. Build a great team and nurture them.

Marketing 157
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

Product 424