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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. No brainer.

Marketing 307
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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. They are designed to help good companies to get access to investors but also to make bad companies look good.

Startup 361
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10 Disciplines Every Entrepreneur Needs To Practice

Startup Professionals Musings

Start the product design process by thinking about what a historian in the future would look back on as the one big thing that changed everything. Amazon uses this technique internally for all new product design efforts. An example is the evolution of computer control to screen touches and gestures, versus keys and mice.

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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. So in my opinion you should design your funding story to get wide distribution. But that’s not the world we live in today.

Startup 355