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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105
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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

Customer 171
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imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

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LiveOne Buys Gramophone Media

socalTECH

LiveOne says that Gramophone Media owns a number of boutique agencies, which specializes in representing aspiring artists and offering services in PR, strategic marketing, brand positioning, graphic design, and social media management. LiveOne says the acquisition is the sixth for the company.

Media 113
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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. As a popular strategist in the areas of customer experience design and innovation, Webb knows. Traditional customer service, focused on fixing bad transactions, is too little, too late.

Customer 131