Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
SoCal CTO
DECEMBER 19, 2012
He is not a technical person, but is somewhat web savvy. It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. Conversations with a technical advisors or possible developers should be iterative. Go find a new technical resource.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
NOVEMBER 1, 2009
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.)
Startup Professionals Musings
AUGUST 12, 2017
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
TechCrunch LA
APRIL 9, 2020
As an EV venture, Energica is located in the famed Italian motor valley and positions itself similar to its neighbors — Lamborghini, Ducati, Ferrari — in offering a merger of sleek design and elite performance. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. In the U.S.,
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
DECEMBER 3, 2021
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Professional user-friendly site design. Highlight personal presence and testimonials.
Expert insights. Personalized for you.
103 
Let's personalize your content