Develop, Marketing, SEM and Web - Southern California Tech Central

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing Startup SEM Blogging

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing Invest SEM Startup

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing

Marketing Startup Press Technical Advisors

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

OCTOBER 13, 2009

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0

Web 2.0 Web Sales Outsource Development

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing SEM Startup Blogging

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.”

SEM

SEM Content Platform Acquisition

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing Entrepreneur Startup SEM

Anametrix Gets Funding, Adds Advisors

socalTECH

AUGUST 18, 2010

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Bourgeois is currently head of "Team FREDNET", which is developing a robotic Lunar Lander for the Google Lunar X Prize. Robertson is the outspoken founder of MP3.com,

SEM

SEM Funding San Diego SaaS

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Popular keywords have higher costs.

SEM

SEM Marketing Startup Search Engine Optimization

Anametrix Funding Worth $1.15M

socalTECH

SEPTEMBER 9, 2010

San Diego-based Anametrix , a developer of cloud-based business analytics software, revealed this week via a regulatory filing that its recently announced round was worth $1.15M, part of a $2.3M fundraising effort by the company. Anametrix had announced the funding on August 18th, but had not released the amount of funding received.

Funding

Funding SEM Social Media San Diego

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing Startup SEM Blogging

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing Startup SEM Blogging

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup

Startup Press Development Team Review SEM

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing

Marketing SEM Blogging Design

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. I wanted them to have a market lead before others could try and build what Ethan was working on. With a benefit to both consumers and merchants.

CTO Coach

CTO Coach Google CTO Hire Yammer

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI. Scott Morrow: There were two things.

Pricing

Pricing Sites Marketing SEM

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Startup

Startup Search Engine Optimization SEM Social Network

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics

Metrics Startup SEO Customer

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Startup

Startup High Tech Search Engine Optimization SEM

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search

Paid Search PPC Organization SEO

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! they can build teams that really focus on building & marketing great products.

Competition

Competition Idealab Product CitySearch

Southern California Tech Central

I Haven’t Seen A Startup Yet Thrive Without Marketing

Viral Marketing And Word-of-Mouth Require Investment

Trending Sources

10 Marketing Lessons for Early-Stage Tech Startups

Sales Kids With Grit – Web 2.0 Paper Routes

Why Good Marketing Campaign Costs Continue To Rise

The Most Misunderstood Facts About Building a Business on YouTube

Many Entrepreneurs Believe Viral Marketing is Free

Anametrix Gets Funding, Adds Advisors

Search Engine Marketing - No Panacea for Startups

Anametrix Funding Worth $1.15M

Startup Viral Marketing Costs Real Money These Days

Startups, Check Your Budget For Viral Marketing

Doing the Right Things is More Important than Doing Things Right

Viral Marketing Costs Real Money These Days

Announcing a Deal I’ve Wanted to Talk About for a Year

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

The Cost Equation for a Startup is Better Than Ever

You Don’t Need to be Rich to be an Entrepreneur

How Startups Can Use Metrics to Drive Success

Be Part of the Entrepreneurial Revolution

Startups Stick with Organic vs Paid Search Results

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Stay Connected