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Startup Professionals Musings
DECEMBER 5, 2021
The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.
Both Sides of the Table
JULY 16, 2013
What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Here’s a screen shot of my home page on awe.sm.
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Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).
Both Sides of the Table
MARCH 11, 2011
The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?
Startup Professionals Musings
FEBRUARY 24, 2019
The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.
Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Similar with product features.
Both Sides of the Table
APRIL 4, 2011
I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. And given your stage of development you sure better at least know what your goal is. How many through SEM? That’s not acceptable. Is it 4/1,000?
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