Don’t rest until you test!
Berkonomics
JULY 13, 2017
So, you have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the marketplace? Have you developed a prototype, alternate pricing schemes, even a PowerPoint mock-up to show to potential buyers? I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to prod
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