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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? It ends up being good for both. That is amazing.

Media 150
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Join TechZulu LIVE from New Media Expo in Las Vegas

Tech Zulu Event

It’s the New Year, and there’s no better time to get educated on all the blogging, podcasting and Web video tools to help you become an active content creator. New Media Expo is the industry’s most comprehensive new media trade show, drawing content creators from over 50 countries for three days of educational sessions.

Media 82
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6 Suggestions For How To Begin Your Startup Lifestyle

Startup Professionals Musings

We all come from the era where our society and education prepared us for the labor market, meaning working for someone else as an information professional, factory worker, or retail associate. We know now that people learn from a younger age, and keep coming back for more, from sources that are entertaining and educational ( edutainment ).

Startup 108
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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101
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TZ Presents: ‘Nice Guys’ DO Finish First In Business | Fireside Chat With Greg Cargill

Tech Zulu Event

TechZulu is excited to invite you to a fireside chat with Greg Cargill, VP of Client Services and Social Media at BLITZ. Greg will share his experience on how to Successfully Build and Sell an Effective Social Media Marketing Agency. There will be plenty of FREE Pizza & Drinks!