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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

Brad Feld is a fountain of knowledge & wisdom. Brad on blogging. The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. Very few people can do a good job with a presentation that is emailable.”. Protocol Digital Life.

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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

socalTECH

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

Email 157
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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

After the weekend kerfuffle over AngelList I was reading Brad Feld’s post on Signal vs. Noise. It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I agree with Brad that we each need to reduce noise in our daily lives. They don’t have market power.

Email 287
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My Pal Dave: A Triumph of Substance Over Style

Both Sides of the Table

We all could learn a bit more about balance , as Brad Feld has outlined. Dave is terrible with email. He’s so bad that his email auto-responder tells you he likely won’t email you back. He doesn’t email you. The Dave I know is a tireless traveler and loyal to his friends the way Brad Feld is.

Startup 309
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209
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Why You Should Give Before You Get

Both Sides of the Table

I see it on email even more. I know Brad Feld wrote a similar post. Brad is the ultimate giver. ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice. It seems we live in an era of “ask.” ” I see it on Twitter.