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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

If you’re funding the same stuff as everybody else and if you started your activities when the clues were obvious you’re much less likely to drive enormous returns. When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea. Venture Capital is a tricky industry.

Funding 362
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Driving User Engagement With FEM's Video Recommendations

socalTECH

We caught up with Rachel recently to hear more about the company. I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. What is FEM?

Google 233
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". It''s gonna highlight our emotions, our ups and our downs.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107
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Interview with Matthias Galica, ShareSquare

socalTECH

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company.

Startup 220
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Interview with Tobi Bauckhage, Moviepilot

socalTECH

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? That's the story we got from Tobi Bauckhage , the co-founder and CEO of Moviepilot (www.moviepilot.com), a German firm which is setting up shop in Los Angeles.

Startup 164