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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services.

Tool 315
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 139
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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention.

Platform 167
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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

Hollywood 254
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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. Andrew & Petri posed a question to me, “If Walt Disney were starting his company today, what kind of company would he build? But I’m guessing the narrative is similar elsewhere.

Funding 373
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Jared Leto, Scooter Braun and Troy Carter are backing Moment House, a startup recreating live events… digitally

TechCrunch LA

A pitch to offer artists a way to give geo-fenced, live events to fans around the world has brought the new Los Angeles startup Moment House $1.5 million in seed funding. For its first foray into live entertainment, Moment House is going to host a geo-fenced, location-specific tour for the musician Yungblud.

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Midnight Lights Up With $7.5M

socalTECH

Los Angeles-based gaming startup Midnight announced this morning that it has raised $7.5M in its seed funding round.