Remove products-page
article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139
article thumbnail

Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107
article thumbnail

Interview with Jeremy Gocke, Fliptu

socalTECH

Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. I like to refer to that as the ultimate brand fan page, or to take the example from the apparel industry, where I come from, a virtual look book for a brand. What is Fliptu? The numbers tell the story.

article thumbnail

Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information. Everyone knows this.

News 173
article thumbnail

Avoid Death By PowerPoint – Create Slides That Don’t Suck

InfoChachkie

More Is Less - I recently had lunch with a friend who is a highly successful entertainment industry executive. Slides Are Not Art - Compelling images are important, but ensure that your message is not overcome by design and production elements. Entertaining slides are effective, as long as they do not distract from your story.

Slides 258
article thumbnail

Interview with Tobi Bauckhage, Moviepilot

socalTECH

and has set up shop here to connect with the local entertainment industry. We keep track of movies from first rumor to theatrical release, and make it so that you don't miss any information that is important to you as a fan. We create a page which starts at first rumor, and engages and supports those projects.

Startup 164