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Demand Media Emerges As Leaf Group

socalTECH

Santa Monica-based Demand Media --in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. The company is changing its name to Leaf Group Ltd. READ MORE>>.

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MediaShift Snags Clear Channel Media Vet As CFO

socalTECH

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift went public via a reverse merger back in 2012, and was formerly known as Ad-Vantage Networks; the firm is now traded OTCBB. READ MORE>>.

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Games & Esports Experience Acquisition Corp. Raises $175M In IPO

socalTECH

The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

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Rubicon Project Names New Board Member

socalTECH

Hello Sunshine is the media company of Reeese Witherspoon. Harden also previously served as President and Executive Vice President at Otter Media/The Chernin Group. Harden also was previously a board member of ESPN-Star Sports, Star China Media and The Moby Group. READ MORE>>.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

Trade Show Guerilla Marketing Done Right . For instance, a senior executive from a major media agency, who did not attend the show, was prompted by a bearded-booth-babe tweet to contact the company’s VP of Sales. Be Economical, Not Cheap – Guerilla marketing should never be expensive and trade show guerilla marketing is no exception.

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Inside Secure Becomes Verimatrix

socalTECH

The combined company trades on the Euronext Paris as VMX. The combined companies develop everything from set-top boxes and security services for the telecom, entertainment, mobile and semiconductor industries. Inside Secure paid $147M, mostly in cash, for Verimatrix as part of the acquisition deal in March. READ MORE>>.

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Join TechZulu LIVE from New Media Expo in Las Vegas

Tech Zulu Event

New Media Expo is the industry’s most comprehensive new media trade show, drawing content creators from over 50 countries for three days of educational sessions. We’re even bringing you a personal appearance by entertainer Marshall Sylver who is starring in “Real Hypnosis Really Funny!”

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