Remove enchantment
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I think Google+ is a great, great mechanism for enchanting people.”.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception.

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6 Keys To Enchanting Your Customers With Your Service

Startup Professionals Musings

For new entrepreneurs and startups, I recommend an initial focus on these six steps from the very beginning to set the right culture and save the tremendous cost of a transformation and risky competitive catch-up later: Start with an overriding top-down focus on customer experience.

Customer 168
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5 Attributes To Look For In Your Perfect Startup Idea

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan.

Ideas 155
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Advice For Emerging Entrepreneurs (And Anyone Else With A Boss)

InfoChachkie

Advice For Emerging Entrepreneurs. In addition to giving their employers 110% of their energy, I encourage these emerging entrepreneurs to engage in small, Mini-ventures on the side, rather than starting a fulltime venture from scratch. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

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Tips for Entrepreneurs Seeking the Next Big Thing

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Maintaining a positive slope requires sound judgment, as overly conservative prognostications will fail to enchant anyone. “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”.