Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

MARCH 10, 2023

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Technologists building cool new platforms, just because they can, won’t find investor interest.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

DECEMBER 30, 2022

Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “ disruptive ” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. Define realistic metrics to keep track of progress.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 15, 2022

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

JUNE 25, 2013

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

AUGUST 12, 2019

We've helped entrepreneurs raise over $225M in early stage, venture funding. Their goal is to partner in really unique ways with entrepreneurs, accelerators and investors, to create businesses and brands in new categories for P&G. We're looking for companies where their market opportunity is a billion plus.

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

JUNE 14, 2013

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. Major platforms are available online to find Angel groups or VCs, including Gust and AngelList.

Entrepreneur 100

Entrepreneur Technical Review Writing Slides 100

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

NOVEMBER 11, 2019

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Technology 97

Technology Social Media Startup Entertainment 97

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers. What is Coverfly?

Technical Review 100

Technical Review Hollywood Platform Competition 100

socalTECH

AUGUST 30, 2017

What markets are you in right now? We're pretty much in every major market, particularly in music strong communities, like Los Angeles, New york, Nashville, and Toronto. I think we've got an advantage, to kickstart this, and move faster than they were in the early days. The bulk of our users are in the U.S. and Canada. READ MORE>>.

Startup 150

Startup Metrics Offshore Sites 150

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

AUGUST 31, 2009

Hamet Watt: NextMedium was acquired by the Steelbergs, the founders of several successful ad platforms. I'm still working closely with NextMedium and the Steelbergs as they explore new ways to grow the platform. True is really unique, in that it is extremely focused on people and teams, and specifically on entrepreneurs and founders.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. We have our product in the market, and launched our beta in January. The metrics are very solid. What is FEM? READ MORE>>.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

MAY 17, 2019

I was a principal engineer facilitating the integration and connectivity of the ServiceNow platform into these other systems. David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. So, it's quite new.

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 20, 2010

Jackson, CEO and co-founder of CapLinked (www.caplinked.com), which is developing tools to help entrepreneurs and investors connect. Eric is an experienced entrepreneur, and was a very, very early employee at PayPal, where he was recruited by Peter Thiel. Jackson: It's actually two audiences, both the entrepreneur and investor.

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

Startup Professionals Musings

MAY 31, 2015

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 106

Startup Social Media Entertainment Metrics 106

socalTECH

JANUARY 30, 2017

Whether that's Facebook Messenger, SMS, LinkedIn, or any other messaging platform, it all adds us, to more messaging than on social networks. However, all those mobile messaging platforms that do exist, they exist to let user A communicate with user B, where they already know each other. Our tagline, is where strangers become friends.

Startup 100

Startup Social Network Southern California Mobile 100

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

APRIL 6, 2014

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

MAY 24, 2015

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Technologists building cool new platforms, just because they can, won’t find investor interest.

Outsource Development 99

Outsource Development Startup Competition Ideas 99

Startup Professionals Musings

DECEMBER 6, 2017

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55