Remove Entrepreneur Remove Social Media Remove Startup Remove Statistics
article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Big data:” learning from the flood.

Startup 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146
article thumbnail

6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

article thumbnail

5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Collaborate with experts and people with experience.

Startup 162
article thumbnail

8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

Media 118
article thumbnail

7 Excuses I Don’t Want To Hear For New Owner Failure

Startup Professionals Musings

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Either could improve the statistic that half of startups fail within the first five years. So why do most startups fail?

Startup 135