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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Many startups now go through accelerators and have mentors passing through each day with advice – usually it’s conflicting. There are bootcamps, startup classes, video interviews – the sources are now endless. Because I’ve asked more than 100 VCs similar questions I start to notice patterns in thinking.

Startup 407
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

Sponsor experiments and measure like new investments. Experiments on future ideas should be measured like investments, and judged on longer-term potential, allowed to iterate, and focused on learning and adapting quickly. Invest more energy in the “horse you can control.”

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Marketing 127
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Simplifying Startup Investments: Ryan Feit (CEO) of SeedInvest

Tech Zulu Event

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. From Finance to Crowd-Investing.

Invest 100
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6 Tips To Avoid Being Blindsided By A New Competitor

Startup Professionals Musings

Sponsor experiments and measure like new investments. Experiments on future ideas should be measured like investments, and judged on longer-term potential, allowed to iterate, and focused on learning and adapting quickly. Invest more energy in the “horse you can control.”

Tips 160
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free.