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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. Take for example, an eCommerce company. I think most arguments miss the mark.

SEM 150
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Are you thematic in your investing or entrepreneur focused? (11:40-14:15). Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. The in invest in IT (Software + Internet + Healthcare).

Capital 265
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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Final example. Think about Luma Partners.

Marketing 389
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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.