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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

We have made 5 online video investments in total – some we will talk about later this year. But here is the most misunderstood fact about YouTube that I think most smart business people have missed in their rush to criticize revenue splits* or CPMs. Take for example, an eCommerce company.

SEM 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many through SEM?

Metrics 346
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Yesterday I wrote a post about top-down versus bottom-up thinking. Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. So you generate a ton of traffic to your website.

Startup 323
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. What's different about our business model is to bring them customers.

Template 124
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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. If you think about it, the best employees have always done this.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It means avoiding drinking too much at cocktail parties with other tech people and bragging about your plans.

Marketing 380