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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. I won't say that I'm truly an expert on SEO. Which is also really important: off page SEO.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Anticipate and establish supporting social media accounts. Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. It’s easier, cheaper, and quicker to pivot at this stage rather than later.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I recently posted about SEO for Startups. Great stuff!

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Southern California Tech Central

SoCal CTO

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example. You have a marketing department with three people.

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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

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