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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.

Sales 317
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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On Funding?—?Shots on Goal

Both Sides of the Table

On Funding?—?Shots When you first start your career as an investor (or when you first start writing angel checks) your main obsession is “getting into great deals.” When you’ve been playing the game a bit longer or when you have responsibilities at the fund level you start thinking more about “portfolio construction.”

Funding 294
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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. Right now, news organizations write off the news cycle. In our last round of funding, Tribune led the round.

Marketing 232
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Does the Size of a VC Fund Matter?

Both Sides of the Table

I’m writing this series because if you better understand how VC firms work you can better target which firms make sense for you to speak with. I’m writing this post to explain to entrepreneurs what you should be thinking about in terms of the VC’s you approach and the size and stage of their funds.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

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Startups and VCs Should Avoid “Pier” Funding

Both Sides of the Table

If no financing happened then this “note&# may not be converted and thus would be senior to the equity of the company in the case of a bankruptcy or asset sale. And startup CEO’s can often suppress the anxiety that goes along with the funding uncertainty – even to themselves. It starts as a debt instrument (e.g.

Startup 290