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Scripted.com, Backed By LA Investors, Finds $9M More

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Scripted.com , which operates an online marketplace for professionally written content--which was originally backed by LA investors--has raised $9M more in a funding. The new funding came from Crosslink Capital and Redpoint Ventures, and also included angels Gil Penchina, Auren Hoffman (LiveRamp) and Justin Moore (Axcient).

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. On the other hand, spending your entire startup budget on market research won’t improve your odds of success or funding. Peruse company reports from your business domain.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). business entrepreneur funding marketing budget mission startup' Get exposure for your expertise.

Marketing 102
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USC Stevens On Tech Transfer: Understand Venture Capitalists

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The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas." READ MORE>>.

USC 100
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. On the other hand, spending your entire startup budget on market research won’t improve your odds of success or funding. Peruse company reports from your business domain.

Marketing 157
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6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. On the other hand, spending your entire startup budget on market research won’t improve your odds of success or funding. Peruse company reports from your business domain.